Mosa

Crowd funding provides a new opportunity for Asian hardware startups, but understanding the consumer market, branding, and marketing has not been the forte of Asian startups.

How should startups prepare for a successful campaign? Which crowd funding platforms to choose? How to brand and market into large markets like the US and China? Which markets to pick?

The job is only half way though after having had a successful campaign -- manufacturing has always been challenging and over 60% projects end up with significantly delayed delivery schedules.

With orders at a minimum and technologies at the edge, how should startups pick their manufacturers? How should they design for production? What are the common mistakes they must avoid?

This panel brings together the best experts from the world to share their experiences.